Non sticky highlighting long lasting formula has a smooth and glossy finish that doesn’t feel greasy or gritty. Everyday wear that doesn’t need reapplication because of the quality

Love the finish of the product. Feels smooth, without making your lips feel dry, like most lipsticks. And the product lasts quite a while. Longer than basic lipsticks.

Always loved this! It goes waaaay back! I used to put it on before a night out and low&behold, still there as good as new when I got home. dries super fast too! Just a bit hard to get off and you have to scrub your lips quite a lot. Very pigmented lipstick and a nice, subtle scent

Long lasting!! I wore it for 20 hours, no spiderwebs or flaking!! My only complaint is that you run out of the lock and shine well before you run out of the stain and they don’t sell that former product separately. And you need that to prevent the flaking and peeling for sure. Rimmel, get on it!

I'm in love with it is better than I thought

Best lipstick ever! My favourite colour WAS 780 Shore Thing, which you've discontinued! :( I wish that you'll get this coulour back someday

I love anything that doesn’t transfer to my clothing. The application and packaging is great and practical and the smell is nice and it goes on with a smoothie finish.

These colors are beautiful. You put on the color and give it a bit to set then pit on the gloss. It doesn't transfer at all. It smooth and light weight.

I bought Provocalips in shade I’ll Call You after someone recommended. I put it on before breakfast and it’s still on at bedtime. Amazing! I have been a fan of Lipfinity by Max Factor for years but I am a convert now. Twice as much product in Provocalips and cheaper too. Fantastic product.