Love, love, love! It stays on even after eating chicken wings and drinking beer! I come home, take off my make up, lips are still in lipstick! I used make up remover, soap, even just oil, still on! Although oil took some off, but just a little bit. Picture of my lips after all things mentioned above is here. Hubby told me to post a video on Youtube, so I will. I did use different color, not the one above.

This is my favorite lip color! I've tried other brands and they come off on everything! Provocalips lasts throughout the whole day! I've even gotten my sister to try it & she loves it and as flight attendant it lasts her whole flight! It's a life saver, this long lasting lip color!

I have used provocalips for longer than i can remember. Recommended it to everyone who asked me how did i get my lip stick to last all day. That's why i'm so disappointed in the new version. Not only is it half the size. the colours are poor, don't last even a couple if hours, the gloss falls apart when you use it. The team at Rimmel that developed this flop need to hide in shame. They took a brilliant product and destroyed it. Please bring back the original product and size, not another substitute.

I really like this product. It was recommended to use on my daughter for a dance competition. It lasted all day and did not smudge. The color was bright and you could see it when she was up on stage. Even though it lasted all day at the end of the day it came right off with a makeup removing clothe and a couple of rubs.

This is my favorite go-to lipstick. It will last all day and more if you don't take it off. It wears longer and more comfortably than high end brands I have tried. I would like to see more colors (a coral-pink for summer please?) and wish I could find the full color selection at retailers around me. I have recommended this to many people they are just as obsessed as I am!!

I have been wearing this lip color for years, it is my go to everyday! I love it for all of the reasons! First of all it looks great, I have yet to find one I like better in 3 years! It STAYS on! I put this on in the morning, gets me through the day, and wake up with it in the morning if I don’t remove it! I want something that I can apply and not worry about feathering and smudging. It never feathers, and after it’s set when you first apply, it won’t move from your lips! It truly is kiss proof. None of the dried out feeling. Love the color, love how it holds up, love the price. 5 stars

I love Provocolips and have been using it for years. My daughter now uses it daily and both of us like a particular color--Little Minx-- that is no longer made. It is such a perfect color, please make it again. I'm ready to buy 2 dozen (at a reasonable price!). Until I tried Provocolips, I'd never had a lipstick that stayed on all day, and I'm 74. This is truly amazing. Please please make Little Minx again.

I have serval colors. I purchased them when my friends were showing off their lip sense. I just didnt think the price was worth it, so I looked for something similar but much more affordable. These lip colors can last me all day as long as I stay away from greasy foods. The only reason I took off a star is because the gloss side runs out so quickly!

Rimmel, I think you're discontinuing this product, but PLEASE DON'T. Of all the nontransferable lipsticks out there, it is the BEST. I put it on at 7 am, work all day, eat, drink, etc., all day, and still have to take this stuff off with oil based remover at 8:30pm. It always looks shiny (with the enclosed gloss) and terrific, is never drying, and doesn't - despite my wearing the scarlet Kiss Me You Fool, the deep red Play With Fire, and the hot pink Boy I'm Crushin' - ever feather up into my lip lines. You have made the perfect product, and at a crazy low price. PLEASE DON'T DISCONTINUE IT.

I bought this lip product because I was feeling thriftu and it looked just like other long wear drugstore lippies that I absolutely love, but it was about half the price of the other long lasting wear (revlon, covergirl, and loreal) long wear lippies. I selected red from the variety of pinks and reds offered. The color was vibrant and the exact color from the container. The product went on smoothly and easily. Unfortunately the product became sticky within a few minutes and rubbed off onto my morning coffee cup. I noticed it never really fully dried like the 3 other lippies above, which became a hassle when I applied the gloss from the other end because the color transfered onto the gloss in tiny flakes. I did have to apply the product two hours later, which caused an issue because the product started peeling and made it even more sticky than before. Gona pay the few dollars more and stick with the othe drugstore brands for this lippie product.