[This review was collected as part of a promotion.] Im in love with this lip balm i got the watermelon one first and since i started using it y felt my lips very soft and moisturized i needed to try another one and I'm obsessed i want to try all of them i have bought some of the other shades to gift my friends on there birthdays I wish you guys made like a set with two or three lip balm I will love that 🫶🏽💕

[This review was collected as part of a promotion.] Like I said, I'm not into gloss, mainly because it's sticky and drippy, but I really liked these, I have Watermelon Bingsoo and Fig Bingsoo They stay in place, I can wear them while exercising to give me a little soft color on my make up free face and I don't lose it while chewing gum! After exercise, and my make up is applied, it gives a little pop and finishes my look.

This balm gives the perfect glassy shine without feeling sticky, and it actually keeps my lips soft instead of just looking good for five minutes. I love it on its own or layered over lip liner for an easy, polished look.I actually just bought another one in a different color.

[This review was collected as part of a promotion.] I wear these so much now, they're so hydrating. My favorites are blackberry and fig because of the darker colors and their taste/scent. I only got to try watermelon once before my son stole it from me, he had gotten a sunburn and his lips were chapped, I said the Bingsoo might help, now he wears it every night. Coconut is pretty but I find mine doesn't have a scent or taste so I don't reach for it as often. They make my lips so soft and I'll put my spf balm on and put a Bingsoo over the top before heading out and it doesn't interfere with the spf balm. I highly recommend.

These are amazing! They smell/taste incredible, and the shine is stunning!!! They're also super hydrating, which I've loved this winter. I'm considering putting minis in my bridesmaids' boxes because I'm so obsessed!

[This review was collected as part of a promotion.] I absolutely LOVE this product! Think I've purchased 10 or more! Some to give as gifts and some to have wherever I am!

[This review was collected as part of a promotion.] Absolutely love this product. Not sticky, lightweight, and very lightly scented. Color is sheer and shine is just the perfect amount.

[This review was collected as part of a promotion.] I love this lip balm!! It's the perfect thickness, texture, and it smells sooo yummy!! Definitely will be repurchasing!

[This review was collected as part of a promotion.] Smells yummy and looks gorgeous Always getting compliments whenever I wear it Super hydrating and tinting

there are so many lip treatments on the market now and honestly this one is just average to me - seems to do what it says it's supposed to, but doesn't stand out. it has a nice texture and shine but the color is quite subtle on me and the pigment doesn't build up much with multiple layers, so basically this is like a nicer version of a lip balm for me. will use it to hydrate and add a tiny bit of color, but wouldn't wear it alone for an actual makeup look if i was going out. disappears as soon as you drink anything or if you accidentally touch your mouth, but that doesn't surprise me.