[This review was collected as part of a promotion.] this mascara is great! it really adds nice length to my lashes and doesn't clump for me. I wear masks at work so I want my eye makeup to be great, but I also have sensitive eyes that are easily irritated. thankfully, this mascara works without bothering my eyes even after a long day!

[This review was collected as part of a promotion.] sooo i loved this mascara and gave it a very good review on my instagram. it gives amazing length and is on par and even better than some high end brands. unfortunately, the non waterproof versions are EXTREMELY non waterproof. a drop of water flicked onto my face under my eye and an eyelash touched it and the mascara started running down my face. i know there's a waterproof version, but the non waterproof kind shouldn't be THAT non waterproof.

[This review was collected as part of a promotion.] The Almay Length & Lift Mascara helped to darken and add length to my lashes. The formula was buildable, but it did start to get a bit clumpy if I wasn't careful with application. So neat that the brush is made from 100% plant-derived bristles!

I loved the impact of the mascara on my eyes right after application. Stunning! Within an hour or two I looked like a racoon. Wish the product had the same quality to last and not smudge or run onto my face like the multi-benefit mascara. I don't wear eye liner nor apply mascara to the bottom lashes. I prefer not to wear waterproof mascara but clearly that isn't an option with this new product. Doesn't hold up if you have applied lotion or sunscreen to your face or sweat. If you can make the formula better so that it doesn't end up all over your eyes, under, and in them, that'd be great! I was super excited with the look at first but it ended up being like many natural (plant based) mascaras are; messy, causing eye irritation, and a waste of money. I have always loved Almay mascara and usually have at least one tube of Almay mascara in my makeup bag on a regular basis. I was very disappointed with this one. It is definitely not the quality that I was hoping for and ended up being more of a hassle and a mess.

[This review was collected as part of a promotion.] while I have short lashes, I feel this item did not live up to its name and description. I almost preferred them natural than this. it just got very clumpy real quick. I would not recommend. especially if your lashes are as small as mine.

[This review was collected as part of a promotion.] This mascara was just ok. It didn’t separate my lashes as well as I’d like, and there wasn’t much lengthening. It was a little too wet for my preference and makes the application a little difficult.

[This review was collected as part of a promotion.] This mascara did not lengthen my lashes, but for me that's a good thing! Due to wearing glasses, I miss out on many great formulas because I have to avoid anything that says it lengthens lashes. The formula is nice, although it is a little bit wetter than I typically like. I liked that I can do one subtle coat of mascara rather than having to have in-your-face lashes.

[This review was collected as part of a promotion.] If you're looking for added length that doesn't look overly fake, this definitely gives you that without too much effort. It did enough that my lashes didn't disappear behind my glasses in video calls like what happens with some mascaras! I didn't really notice anything special about lift, but I also already have long lashes and curl them daily. Not enough volume for my liking, hence taking off one star for my personal preference, but it did what it said it would. And it didn't make my eyes water the way some brands do! I got the look I wanted by pairing it with one of my favorite volumizing mascaras, so I'm sure I'll get good use out of it.

[This review was collected as part of a promotion.] Great all around mascara. Long wearing, no flakes and gave me a nice natural lash look. I was impressed that the mascara did not clump or smudge. I am not a huge mascara wearer but I felt myself gravitating to this product.

[This review was collected as part of a promotion.] I only used this mascara on my bottom lashes because I have extensions. It owes in nicely and isn’t clumpy. I liked the brush/wand fine and it looked nice on my lashes. It provides length and some volume. However, I did not like taking it off. I had raccoon eyes by the end of the day and they were difficult to get off. It took a lot of eye makeup remover. I don’t like to spend a lot of time rubbing and touching my eyes and this was a lot for me. Didn’t love it, but it was okay if it was all I had.