[This review was collected as part of a promotion.] I was not impressed with the always mascara, it did not lengthen, it got clumpy after the the second coat.

[This review was collected as part of a promotion.] I usually struggle with mascara. I am not sure why but I think it's my contacts. once I put mascara on my eyes burn. well....this stuff DID NOT burn! I love it and will continue to buy it.

[This review was collected as part of a promotion.] Omg guys!!! This is literally Better than the “better than sex” mascara!! I love it!! No flake, soft lashes, and full lashes! Made my lashes look great! It’s my new go to! Would recommend!!

[This review was collected as part of a promotion.] I love this mascara! It was gorgeous on and definitely made my blue eyes pop! It was long lasting and definitely something I would continue to use.

[This review was collected as part of a promotion.] its lengthening and came in black this was a fun box to try , I dont buy almay any more but I feel these products are worth it. eyeliner is creamy to maybe finish the mascara is bomb with length

[This review was collected as part of a promotion.] I was surprised this mascara worked so well! It really makes my blue eyes pop because of how lengthening it makes my lashes.

[This review was collected as part of a promotion.] This mascara was a big no no for me. I was expecting to have my lashes very lift and full but it was like a regular mascara, nothing crazy or memorable.

[This review was collected as part of a promotion.] I love this mascara so much! its very black which i like! its lengthening and lifts! while extending my short lashes! i love it so much! and the color payoff is fantastic!

[This review was collected as part of a promotion.] Great product. I have sensitive eyes and this dod not bother them at all. It is buildable so you can create that full eyelash look.

[This review was collected as part of a promotion.] This was a good mascara, doesn’t provide a lot of volume or length though. It didn’t smudge for me which is hard to achieve for mascaras. I did like this one though, did not irritate my eyes.