Really loving this concealer! It's a medium coverage and I apply it with my fingers. It covers any acne spots and my dark circles very naturally. This product is just what I was looking for. Almay being cruelty free is huge and I'm so happy they made the positive switch!

I have mixed feelings about this concealer. It has a super creamy, easy to apply formula. If you are looking for a concealer for the under-eye area, this is great! It slightly brightened and didn't settle into fine lines at all! However, if your goal is to cover spots or hyperpigmentation, the coverage just isn't there in this product.

[This review was collected as part of a promotion.] Great product for "concealing" skin imperfections; especially the dark under eye circles. It's lightweight, has no fragrance and easily glides over the skin with no drag or friction. It goes on smoothly, feels slick and can easily be blended with fingers without settling in fine lines and wrinkles. Great results without clumping or fading away.

[This review was collected as part of a promotion.] just used the concealer today and it was a great way to as it says conceal a flawed area, I do not use to much makeup very light but this was a great way to hid a freckle or something you do not want to see.

[This review was collected as part of a promotion.] This is a great concealer, I enjoyed the coverage and the lasting power. It worked very well, I would love to see it in a different form though. I'm not a fan of the stick concealer, I think this would make an amazing liquid concealer, or at least a larger stick base to cover a broader area.

[This review was collected as part of a promotion.] Color of the concealer wasn't a good fit for me but it did start creasing under my eye after 6 hours into the day. I applied it before work at 8am and after 2 or 3pm, I notice slight creasing from the oils. the next day,. I applied translucent powder but it did cake a bit. Overall, it was light to medium coverage instead of the liquid concealers I have.

[This review was collected as part of a promotion.] I received the Almay Skin Perfecting Comfort Matte Concealer. It comes in the standard lipstick twist tube for concealer. I received the shade Light. I've used this to conceal minor breakouts and under eyes after foundation. It is on the dry side. I prefer my undereye concealer to have a bit more moisture to help blend out easier and not settle in fine lines. It did a great job covering pimples and lasted all day. I didn't care for it as much under my eyes, due to it being harder to blend out being so dry. I used a beauty blender to blend. I would prefer this concealer to have a wetter formula or be in a wand tube. Would be great for normal skin or those looking to cover minimal imperfections. Probably won't buy this one again, due to skin type.

[This review was collected as part of a promotion.] The skin perfecting comfort matte concealer was amazing. It covered all my flaws and did not make my face have a caked up appearance. It was smooth to use and made my appearance flawless without being greasy.

[This review was collected as part of a promotion.] The new Almay Concealer is perfect and giving you that Matt finish it glides well onto the skin absorbs well with good coverage does not become Kiki and I really like the tube in the how the concealer goes onto the skin

[This review was collected as part of a promotion.] It was harder to use than what I use now, and I felt like I was pulling on my skin when I tried to blend it in. I prefer liquid concealer, which is easier to blend and less likely to pull delicate under eye skin.