This is absolute BEST toner, if you're wanting an ashy/white/icy blonde! The tone/color is perfect and gets rid of all yellow and brassiness. my favorite toner, and I've tried tons of toners to get that platinum look. Awesome product!

[This review was collected as part of a promotion.] Although having blond hair is tough I tend to turn my hair when I'm at home just because there's a little bit easier for me I really like this product because it is a easy and simple use one

Beautiful ashy tones that make you feel like a silver goddess. The more silver it is the more while you know it's gonna be!! I love to have that few days of silver ash and then it glimmer white as it rinses out!

10/10, even while using clarifying shampoo once a week or every two. With my purple shampoo this toner has lasted through lots and lots of shampoos and without a doubt gives you the best ashy color results!

After I lightened my hair I used this toner and it takes the brass out of my hair and gives me my desired ash undertone. It stays on my hair for a few weeks.

I have used this toner on my hubbys hair I bleached it & applies this after & it worked it's magic it took out all brassiness from hair! It was the perfect shade it is our go to!! Wella Color Charm Liquid Toner T18 Lightest Ash Blonde 41Ml 6 Pack

[This review was collected as part of a promotion.] I have been using this toner for about 2-3 years on my hair . The color has always been the color expected since my hair is pre bleached.

Pretty toner and will work if used right. Don't use it on dark hair cause it will turn it coppery orange. I learned the hard way. It's amazingly priced and if used correctly you will get the results you want

Didnt work on my hair. I love wella products, ap it was just the color on my hair that didnt work for me. Product doesn't have the best smell but not terrible

love this product! perfect for touching up my bleached hair without bleaching it. gets rid of the orange undertones of my natural hair. keeps my hair a nice silverish blonde