[This review was collected as part of a promotion.] It stays on forever and looks very beautful. I also dislike when matte lipsticks dry your lips out, but this one doesn’t do that at all. I would love to try it in different colors too

[This review was collected as part of a promotion.] Such a beautiful, vibrant red color that is perfect for the fall/winter time! Extremely smooth application and the once the lipstick is dry, there is no smudging! It also lasts forever!

[This review was collected as part of a promotion.] This shade as wonderful. The color does not budge! I was so impressed with how long it lasted. Stayed on while eating and drinking too. Can’t wait to try more

[This review was collected as part of a promotion.] I’ve been a fan of reveling ever since I was little, getting this gift made me so excited and when it arrived it did not disappoint! This lipstick is great quality and love the color!

[This review was collected as part of a promotion.] literally so pretty. one of my new favorite lip products. it's so smooth and easy to apply. the color is so pretty,. it's so easy to apply and doesn't look messy .

[This review was collected as part of a promotion.] This lipstick definitely deserves a WOW!!! I love how hydrating it felt all day long. I’m definitely getting every color for every season because it’s amazing!!!

[This review was collected as part of a promotion.] I received the color Icon Era number 007. The pigmentation is amazing and I love the matte finish. I’m excited to wear this on a night out and see how well it holds up

[This review was collected as part of a promotion.] This formula glides on nice but cakes and thickens quickly. It’s def great for all day or all night long wear, I had to remove with micellar water and I still had some color left!

[This review was collected as part of a promotion.] I am not much of a matte lip kind of girl but this liquid lip is definitely a good one and worth trying even if your not big on a matte lip like myself. Formula is amazing!

[This review was collected as part of a promotion.] This is a beautiful color that goes on super smooth, and has a touch of shine to it. It doesn’t feel sticky like some wet lipsticks and I am a big fan.